Edison AI Powered Product Discovery Agent

Tangentia Success Stories

AI-Powered Product Discovery:
How Edison Transformed
CurrentLighting.com

Tangentia designed and deployed Edison, an LLM-powered AI product discovery and support agent, for CurrentLighting.com and LED.com, delivering a fully branded conversational experience that reduced search exits, increased engagement, and positioned the brand as an AI-first leader in the lighting industry. Delivered in 8 weeks.

+20–25% Increase in Time on Site

Visitors engaging with Edison spent significantly longer on the site, exploring more products through guided conversation.

−30% Reduction in Search Exits

Fewer visitors abandoned to Google searches — Edison answered product questions that navigation alone could not.

8 Weeks Concept to Go-Live

From requirements gathering to live deployment across both CurrentLighting.com and LED.com in under two months.

Background Current Lighting is one of North America's leading commercial lighting manufacturers, operating primarily through CurrentLighting.com and LED.com, product-heavy e-commerce and specification sites serving contractors, architects, and facility managers across thousands of SKUs.

As AI-powered search and chat experiences began appearing across the industry, the company recognized a need to modernize their digital product discovery experience, both to meet rising customer expectations and to reduce the support burden on their sales and specification teams.

Product Used : TiA Agentic AI
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The Challenge

Current Lighting's websites served a technically sophisticated audience that needed fast, accurate answers to detailed product questions: compatibility queries, photometric file requests, mounting height calculations, dimmer compatibility, and warranty lookups. The existing search and navigation tools were not equipped for this.

Competitors had already launched AI-powered product experiences, creating visible pressure to modernise

Visitors routinely left the site to Google product information, breaking the purchase journey

Sales and specification teams fielded large volumes of repetitive, low-complexity technical queries

The brand had no AI-first identity, a gap in a market increasingly defined by digital sophistication

No back-end integration existed between the site's product content and any conversational interface

"CurrentLighting.com and LED.com needed to stop sending their customers to Google. The goal was to make every product answer available instantly, in the customer's own words."

— Tangentia Project Team

TiA Edison

The Solution: Edison

Tangentia designed and built Edison, a fully branded, LLM-powered AI product discovery and support agent, deployed as an embedded chat widget across both CurrentLighting.com and LED.com. The solution was built on four tightly integrated components:

Web Chat Widget

Embedded, branded chat interface built to Current Lighting's visual guidelines, with conversational discovery flows, quick actions, and escalation paths.

Analytics & Continuous Improvement

Telemetry pipeline captures user ratings, popular queries, and conversion signals. A nightly refresh keeps the index current as the product catalogue changes.

Custom Web Crawler

Crawls site content, classifies pages by type, and builds a structured product index enriched with spec keywords, category signals, and compatibility metadata.

AI Agent (Edison)

GPT-5-powered assistant with grounding rules and strict response formatters. Produces accurate, brand-consistent answers, zero hallucinations on product data.

Project Timeline

The full project ran across 8 weeks, with parallel workstreams in development, design, and QA running simultaneously to meet the tight launch window.

Week 1 : Requirements Gathering

Weeks 2–3 : Crawler Development

Weeks 3–5 : Agent Development

Weeks 4–6: UI/UX Development

Weeks 6–7 : UAT & Fine-Tuning

Week 8 : Go Live

Results & Business Impact

The impact of Edison's deployment was immediate and measurable across both CurrentLighting.com and LED.com. Within the first quarter post-launch, the following outcomes were recorded.

Tangentia's Edison deployment gave Current Lighting a genuine competitive advantage in digital product experience, combining rapid delivery, deep AI expertise, and a seamlessly branded result that continues to evolve post-launch.

Rapid, AI-Native Build

Full LLM agent, crawler, and branded UI delivered end-to-end in 8 weeks — meeting a tight window driven by competitive urgency.

Hallucination-Free Product Answers

Strict grounding architecture and GPT-5 upgrade eliminated inaccurate responses — critical for a specification-driven B2B audience.

Measurable Commercial Outcomes

Increased time on site, reduced search exits, improved CSAT, and more qualified sales leads, all tracked from day one via the analytics pipeline.

Built to Keep Getting Better

Nightly index refresh and feedback telemetry mean Edison improves continuously without manual intervention, future-proof from the start.

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