In today’s world, where seconds - even milliseconds - can impact a customer’s purchasing decisions, it’s absolutely essential that you fulfill their expectations for visibility and speed, give them a variety of fulfillment options, and provide them with the control they demand over the entire shopping experience.

If you don’t, somebody else will. And all the loyalty you invested years to acquire will be replaced by abandoned shopping carts and social media snark.

To make the matter even more complicated, you need to satisfy customer expectations for seamless, personalized omnichannel experiences, while also empowering your business users and in-store staff - enabling them to check inventory levels, order status, delivery dates, or whatever else might be required to do their jobs and better serve your customers.