IBM Web Content Manager
IBM Web Content Manager (formerly Lotus Web Content Management)
The Content Accelerator and Enable offerings add IBM Web Content Manager, document management, enterprise search and enhanced workflow capabilities and the Extend offering includes powerful collaborative features including team collaboration, electronic forms, instant messaging and presence awareness services to enhance portal effectiveness. Additional IBM accelerator offerings provide additional solutions that easily snap on to WebSphere Portal software and can reduce time to value, helping customers reduce the costs of deploying content, automating business processes, collaborating and more.
Key capabilities and benefits
- Create: Slash time-to-market and reduce cost by streamlining your content, improving usability for your non-technical users, achieving interoperability with existing or new content, and adapting your content to suit a multilingual and multicultural world.
- Target: Grow revenue and increase market size with targeted and effective multichannel content delivery, increased brand awareness, designing and implementing campaigns to respond to your valued customers, and gaining flexibility by targeting multiple devices.
- Optimize: Fine tune the customer experience by analyzing users' interactions, helping to improve conversion rates and user engagement; intelligently manage sites, campaigns, and offers by tracking which investments may be the most profitable and successful.
